The past decade has seen an explosion of social media, especially when it comes to apps. There's no doubt you've heard of Instagram, Snapchat, Pinterest, or LinkedIn. However, Facebook managed to climb to the top of the social media race and has remained there ever since. The questions at the front of everyone's mind are “how did they do it?" and "how can I do the same for my business?" Well, we’re here to answer that question for you. By taking a look at Facebook’s mission statement, its competitive advantages, and its marketing strategies, we’ll tap into some of the reasons behind Facebook’s content marketing successes and help you understand how to do the same.

‍

Facebook’s mission statement in action

With Facebook’s rebranding to Meta, which we’ll also discuss, their mission statement was updated: “to give people the power to build community and bring the world closer together.” It’s safe to say that Facebook has been working hard to build meaningful connections with its platforms and make a worldwide impact. 

‍

In recent years, Facebook has started incorporating impactful programs into its platforms, including the Safety Check feature, which allows users to mark themselves as "safe" during crises. Then there's their fundraiser platform, where you can raise money for a cause that matters to you and donate it directly to a nonprofit or individual. With these features, their platform moves beyond just sharing information or cute dog videos; it's a platform that can help you make a difference.

‍

Facebook is the perfect example of a platform that brings the world closer together. It allows people to interact, collaborate, and connect with others and organizations worldwide. It allows users to express themselves and their ideas to a global audience. 

‍

Competitive advantages

Facebook’s long-standing reputation shows how essential it is to create a strong impact on society. Facebook’s competitive advantage mainly comes from the massive number of monthly active users, which is currently 2.96 billion; it’s rare to find someone that doesn’t have a Facebook account. To put into perspective just how huge this is, Twitter has around 238 million, and LinkedIn has about 89 million. Meta takes advantage of this by using clever, targeted advertising and raking in advertising revenue. With that, Meta holds a vast amount of user data, which makes them perfect for advertisers looking to deliver effective customized ads to their users.

‍

Don’t underestimate the value of digital advertising

Take advantage of Facebook’s advertising algorithms for your business. Effective digital marketing ads can increase brand awareness, help more people learn about your services that might not have found your business organically, and boost sales. Research shows that digital ads can boost brand awareness by 80%, and 27% of customers search for a business after seeing their ads online.

‍

Connection matters

The goal of Facebook has always been to connect people and create a sense of community. They’ve worked to build communities and connect businesses with their target audiences. Marketing isn't just about pushing out content to get sales, it's about building relationships with customers and establishing yourself as a trusted brand.

‍

Don’t be afraid of innovation and change

Over the years, every time a competitor has popped up, Facebook bought them. They did it with WhatsApp, Instagram, and what they wanted to do with TikTok. But, when they couldn’t buy TikTok, they changed their strategy and tried to do the same thing as them by incorporating Reels on Facebook and Instagram. If you can’t beat them, join them, right? The point here isn’t to copy all of your competitors; you must innovate to the point where you’re the company your competitors want to copy. Don’t be afraid to take the leap and go for what nobody else has done.

‍

Creating compelling, authentic, and valuable digital content marketing isn’t always easy. But it can be with the Ghostit team here to help. Our team of professional writers, designers, ad specialists, and digital content strategists can help you take everything you love about Facebook’s successes and create a plan for the future of your business. Get in touch today, and let’s get started.