Content has always been an essential part of any digital marketing strategy. Content strategy and marketing books can help you stay one step ahead of the competition and stay up to date with the latest techniques and trends that rule the digital market. By reading books about content marketing, you'll learn what makes a content marketing strategy effective and impactful so you can build a top-notch content plan that attracts a wide variety of customers.
Here are 8 of the best content marketing books to read to help you take your business to a new level.
F#ck Content Marketing by Randy Frisch
F#ck Content Marketing inspires a shift to quality over quantity in content marketing. Randy Frisch offers incredible insights on content marketing that actually drive profit and tips to generate immersive and engaging content to enhance the customer experience. Backed by supporting case studies from top brands like Spotify and Netflix, F#ck Content Marketing will help you understand how to craft a top-notch customer experience by leveraging your content.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
The secret to great content marketing? Great writing. Ann Hadley is here to teach you how to write better content that will attract, retain, and grow your audience. She goes on to explain how to create trustworthy, engaging content that gets the job done today.
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains by Matt Johnson & Prince Ghuman
If you’ve ever wondered what makes marketing work, Blindsight will answer all of your questions with the eye-opening science behind marketing and engaging real-world examples. See marketing in a new light by understanding how the brain works and how brands can design to appeal to the mind. After reading this book, you’ll have a deeper understanding of how to develop your brand and marketing more effectively and scientifically.
The Context Marketing Revolution by Matthew Sweezey
The Context Marketing Revolution will help you discover the endless possibilities of the digital world and stay competitive in the market. Matthew Sweezey shares his experiences with change acceptance and encourages businesses to move from conventional to modern marketing methods. This is a must-read for anyone who wants to understand content marketing and learn the importance of brand promotion and the impact social media campaigns can have.
Epic Content Marketing by Joe Pulizzi
In this book, you'll learn how these top brands win over buyers with information and entertainment by using honest storytelling to form relationships and build trust with your customers. Find out how to stand out and be big and bold enough to catch attention without alienating your audience. The core concept here is to create content that convinces customers to act without telling them directly.
The Content Code by Mark W. Schaefer
The Content Code will show you how to break through the wall of endless information online. Mark Schaefer takes a deep dive into the value of social media marketing in the competitive online world and what steps you need to achieve valuable results. Learn how to build shareable content and create a cohesive social media image. This is perfect for every reader and Schaefer’s strategies and theories can be used by any organization with any size budget.
Brand Identity Breakthrough by Gregory V Diehl
Do you know what makes your brand stand out from the crowd? Brand Identity Breakthrough explains your personality with your product's functionality to build a strong brand identity, educate your audience about your brand identity, and take advantage of the values your competitors don’t see.
Hook Point by Brendan Kane
In a sea of infinite scrolling and clickbait, Brendan Kane examines the 3-second micro-attention theory, that a customer’s attention span is as short as 3 seconds. This book will show you how to catch the customer’s eye and stand out in just 3 seconds with the perfect hook point. This is a complete guide to creating the perfect hook for marketers, strategists, and business owners.
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