Maybe you’ve heard of the powers of an employee advocacy program and want to add it to your toolbelt but don’t have the time to do it right. After all, building a successful program (and being able to scale it in the future) requires a ton of work to get off the ground and a lot of maintenance. It’s no secret that content creation (especially SEO-optimized content that your employees will want to share!) can be a beast of a job.
If that’s the case, it could be time to consider bringing in an employee advocacy agency.
The benefits of thriving employee advocacy programs are worth it, and once it’s in the hands of an excellent agency like us at Ghostit, you can set it, forget it, and reap the rewards.
Here are six green flags to look for when you are choosing an employee advocacy agency:
1. They Listen and Understand Your Brand and Voice
Your content needs to reflect your company, company culture, and values. Look for an agency that listens deeply to you from the get-go, is responsive to feedback, and writes content that resonates with you and your business. More importantly, they must write content that resonates with your employees. Good employee advocacy agencies can produce shareable content that reflects who your employees believe your business is and that makes them want to engage and share.
2. They Offer Training on Their Platform
Every excellent employee advocacy program will use a specific tool to make sharing the content they create a breeze for your employees! After all, you can’t expect a program to take off if finding and sharing your messaging is complicated. Look for an employee advocacy agency that uses a tool and takes the time to onboard your employees and train them to use it effectively.
3. They Take Care of Internal Marketing
It takes constant upkeep to ensure your team knows about all the content they have at their fingertips! We give big green flags to any agency that takes care of the internal marketing and communications your employee advocacy program will need to keep the momentum going.
4. They Build Plenty of Engaging, Accurate Content
You can’t just share the same five posts on repeat with slightly different wording. Your agency should be able to produce fresh, SEO-optimized content regularly so that your employee advocates have an entire library of great messaging to share with their network! Plus, it should be accurate (nothing is worse than a widely circulated message that is WRONG!) and receive plenty of engagement.
5. They Are Organized
Lots of content isn’t enough for a successful employee advocacy program. You should know when you’re getting new content, where to find it, and then receive it on time. For an employee advocacy program to succeed, your team will need to know where the content is, understand how to share it, and have access to fresh content regularly.
6. They Are Responsive and Timely
Whether you need a rush post with an exciting new update, forgot to include an employee in an announcement and need an updated tag, or want to talk strategy for the next big marketing campaign, you need someone on your side who is available to chat and do the work to get your employees the messaging they need and want to share! Look for an employee advocacy agency that is responsive and makes time for your needs.
Ready?
The right employee advocacy agency will ensure your program is a huge success without you lifting a finger (except to express your buy-in for the program!). At Ghostit, we’re experts in crafting SEO-optimized, value-add content that resonates with your target audience and your employees. For on-brand content your employees will love to share, reach out to us today and see how we can get (and keep) your employee advocacy program off the ground.
