Stephanie Brown

Recent Posts by this Author

Stephanie Brown

Content Creator

Stephanie is an island girl, born and raised. Originally from Nanaimo, she finally settled down and decided to call Victoria, BC home. Stephanie is passionate about travel and all things creative and can often be found photographing beaches and beer along the coast thanks to her trusty RAV4, May.

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Stephanie Brown
What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Are Instagram Reels Really That Great?

Instagram reels could be a great way to reach new customers and improve engagement rates if you know how to use them.

Airbnb's Content Marketing Efforts

Airbnb is more than a great idea and perfect timing. This company owes a lot of its success to excellent content marketing strategy and digital branding. You can learn how to boost your business by following these examples.

How to Build a Marketing Process in 5 Easy Steps

Understand how to build and implement a marketing process that sticks.

No Distribution? No Organic Reach? Your Content is Only as Good as Your Strategy

Are you doing enough for your content distribution? Probably not.

A Guide to Generating Quality Leads

Generating leads is what we all want as businesses but if they are not quality leads it is a huge waste of time. Here's how you generate quality leads.

Ghostit's Guide On How To Stay Focused and Motivated

Since we are not a massive company with lots of resources focus and motivation is how we get 10x more done that our competitors.

Building A Customer Referral Engine - (The Cheapest And Quickest Way To Grow)

Referrals are by far the cheapest and fastest way to grow your business. Here is an outline on how you can build your own referral machine.

Supercharge Your B2B Lead Generation - (4 Part Checklist)

Optimize your sales funnel so you can increase your B2B Lead Generation. Here are 4 things you may be missing.

6 Software Tools Ghostit Runs On

Want to know what makes Ghostit tick?

How to Increase Motivation and Productivity in Your Team

A strong team is everything, find out how you can make them the most productive.

How to Use Data to Inform Your Content Marketing Strategy

Want to make smarter decisions when planning content? Use data to inform your content marketing strategy.

Ready for a content marketing strategy that increases your traffic and conversions?

Read Our Latest Blog Posts!

How to Properly Use AI in Digital Marketing Without Losing the Human Touch

Learn how to use AI effectively in your marketing strategy to save time, spark ideas, and automate tasks—without losing the human connection. Discover smart ways to use AI for content creation, trend tracking, and admin work, all while keeping your team focused on what only humans do best.

7 Reasons You Shouldn’t Trust AI to Fully Replace People in Your Digital Marketing

Discover why AI can't replace human marketers—from emotional nuance to creative strategy—and where it falls short in digital marketing. AI can streamline tasks, but human creativity, empathy, and judgment are irreplaceable in marketing. Here’s why people still matter.

What is a Fractional CMO?

Discover how a fractional CMO can provide expert marketing leadership without the cost of a full-time executive. Learn about fractional CMO services, their benefits, and how Ghostit can help scale your business with data-driven strategies.

How AI Overviews Are Reshaping SEO and How to Stay Ahead

AI Overviews are transforming the digital marketing and SEO landscape by providing quick, AI-generated summaries directly in search results. While this reduces click-through rates for some queries, it presents new opportunities for content creators. Learn how to adapt your strategy by diversifying traffic sources, optimizing for snippets, and creating engaging content to stay ahead in the evolving SEO environment.

How To Stand Out: Digital Marketing Strategy Tips For The Holidays

Get your brand noticed this holiday season with a strategic digital marketing plan. Learn how to use organic content, email, and targeted ads to cut through the holiday noise and connect with your audience.

Content Marketing Rules: Always Be Authentic

Authenticity in content marketing fosters genuine connections with your audience by prioritizing emotional engagement and relatability over mere keyword optimization, ultimately building stronger brand loyalty and trust.

What Businesses Can Learn About Social Media Marketing Success from Influencers

Businesses can enhance their social media marketing by learning from influencers to prioritize authentic engagement, leverage data insights, and build genuine connections, moving beyond mere surface metrics to achieve lasting success.

The 6 Things I Have Learned About Content Marketing in My 6 Years with Ghostit

In my six years with Ghostit, the key content marketing lessons I've learned emphasize the importance of relationships, deadlines, and authenticity. Learn the valuable lessons it's taken me 6 years in the industry to understand.

Is Content Marketing Worth It for B2B Companies?

Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.