Stephanie Brown

Stephanie Brown

Content Creator

Stephanie is an island girl, born and raised. Originally from Nanaimo, she finally settled down and decided to call Victoria, BC home. Stephanie is passionate about travel and all things creative and can often be found photographing beaches and beer along the coast thanks to her trusty RAV4, May.

Articles written by
Stephanie Brown
5 Ways To Use AI to Streamline Your Content

AI is changing how we create, post, and engage with content on the internet. To ignore the advances and capabilities of AI is to miss out. That being said, there are ethical ways of using AI and unethical practices to use it. Here are a few ways to streamline and assist your content creation efforts using AI.

How AI Is Changing The Content Creation Process And Digital Marketing Industry

Artificial Intelligence (AI) is changing the content creation process. It's an exciting development, but as with any technological advance, it raises ethical and legal questions, as well as concerns about job loss. 

Immersive Experiences and Digital Marketing Strategies

Immersive experiences can play a crucial role in boosting digital marketing efforts and engaging your followers. Make sure you're creating experiences that not only engage the target audience but also drive conversions.

How to Share Third-Party Content on Social Media

Sharing third-party content on social media can be a great way to engage with your audience, but it's important to do so in a legal and ethical manner.

Valentine’s Day Content - Is It Worth It?

Could putting effort into Valentine's Day marketing help your business increase conversions? Here are a few ideas for optimizing holiday messaging this holiday season.

Brand Management vs. Content Management: What’s The Difference?

What is the difference between content management and brand management? This blog post will cover all of that and why it matters.

When Is The Right Time To Rebrand?

Throughout the life of your business, rebranding will be necessary. These are just some of the indicators that a rebrand is needed.

How to Improve Organic Content ROI for B2B Companies

Organic content takes time to see results, but it works if it's high-quality. If you want to see an improvement in your return on investment (ROI) from your organic content efforts, you need these tips.

Getting Indexed on Google Is No Easy Task

Ranking well on Google is crucial to succeeding in today's digital market. If you want your business to perform well on the largest search platform around, you need to know how to get indexed by Google.

SaaS & SaaP: What’s the Difference, and Do You Market Them Differently?

Are you a SaaP or a SaaS business? There are some notable differences between the two to remember when creating a content marketing plan. Learn what they are and develop a killer SaaP or SaaS marketing plan that sets you appart.

3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. These are a few things to remember when looking for a digital marketing agency to help your SaaS business.

What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Are Instagram Reels Really That Great?

Instagram reels could be a great way to reach new customers and improve engagement rates if you know how to use them.

Ready for a content marketing strategy that increases your traffic and conversions?

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What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Where To Start Marketing Your Business

Knowing where to start marketing your business in those early days can be tough. There are so many ways to market your service or product. How do you choose what the best option for you is? This article will outline some of the available marketing methods and discuss when they might be a good fit.

5 Reasons Why Your Content Isn't Converting

The main objective of any great piece of content really boils down to two things: it needs to engage your audience and help drive business. If your content does both these things consistently — mission accomplished. Unfortunately, a lot of companies miss the mark on this objective and are left with content that doesn't serve that purpose.

Long-Tail Keywords & Why You Should Use Them to Boost your SEO

Long-tail keywords are an SEO powerhouse! Using these keywords in your content can help you show up more frequently in search results because they mimic the way that people type and speak. In the long run, long-tail keywords could make your SEO efforts more effective.

Consistency vs. Voice & Tone: Translating Your Business’ Brand Across Social Media Platforms

Having a consistent voice for your business is crucial for branding. However, you can't expect to sound the same on Instagram as on LinkedIn. Learn how to create a consistent brand across multiple platforms in this article.

3 Key Features of Pizza Hut’s Marketing Strategy

There's a lot more to Pizza Hut's 64 years of success than just good pizza. Pizza Hut has great marketing and branding strategies that engage its customers and entertain its followers. Learn how to do the same with these key tips.

What You Can Learn from Amazon’s Successful Content Strategy

Amazon is one of the most well-known companies in the world. It's become recognizable thanks to a content strategy and business model that work. Curious about the Amazon method and how you can use this content strategy to grow your business?

Audience Personas & How to Create Content For Them

Knowing who your audience is is vital. By understanding your audience personas, you'll be able to create content specific to their needs for a greater return on investment (ROI).