Stephanie Brown

Stephanie Brown

Content Creator

Stephanie is an island girl, born and raised. Originally from Nanaimo, she finally settled down and decided to call Victoria, BC home. Stephanie is passionate about travel and all things creative and can often be found photographing beaches and beer along the coast thanks to her trusty RAV4, May.

Articles written by
Stephanie Brown
How To Stand Out: Digital Marketing Strategy Tips For The Holidays

Get your brand noticed this holiday season with a strategic digital marketing plan. Learn how to use organic content, email, and targeted ads to cut through the holiday noise and connect with your audience.

Content Marketing Rules: Always Be Authentic

Authenticity in content marketing fosters genuine connections with your audience by prioritizing emotional engagement and relatability over mere keyword optimization, ultimately building stronger brand loyalty and trust.

What Businesses Can Learn About Social Media Marketing Success from Influencers

Businesses can enhance their social media marketing by learning from influencers to prioritize authentic engagement, leverage data insights, and build genuine connections, moving beyond mere surface metrics to achieve lasting success.

The 6 Things I Have Learned About Content Marketing in My 6 Years with Ghostit

In my six years with Ghostit, the key content marketing lessons I've learned emphasize the importance of relationships, deadlines, and authenticity. Learn the valuable lessons it's taken me 6 years in the industry to understand.

Is Content Marketing Worth It for B2B Companies?

Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.

How to Mimic Word of Mouth Marketing in Digital Content Marketing

Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.

Content Trends to Capitalize on in 2024: A Ghostit Insight

Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.

Maximizing the Impact: A Comprehensive Guide to Measuring the ROI of Your Employee Advocacy Program

Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.

How Adobe Uses Employee Advocacy to Develop Killer Workplace Culture

Adobe leveraged employee advocacy to foster a remarkable workplace culture. Discover the benefits and strategies to build a thriving culture through employee advocacy in this comprehensive blog.

Best Practices for Creating Content for Your Employee Advocacy Program

Amplify your brand's reach and engagement on social media with compelling content for your employee advocacy program. Learn how to incorporate visuals, craft captivating stories, strategically choose platforms, promote employee-generated content, and more tips on creating content that works to drive business growth.

Employee Advocacy: Attracting and Retaining Top Talent

Discover the benefits of employee advocacy, how it can attract and retain top talent, and practical tips for creating a strong employer brand and showcasing your company culture.

How Starbucks Uses Employee Advocacy To Boost Brand Reach

Learn how Starbucks leverages the power of employee advocacy to boost brand reach and cultivate a positive brand image. Discover their strategies and insights in this insightful blog post. Get inspired to develop your own employee advocacy program and unlock the potential of your workforce.

The Dos and Don'ts of Employee Advocacy on Social Media

Learn how to execute an effective employee advocacy program with these dos and don'ts. From defining your goals and providing pre-approved content to having a social media policy and measurable KPIs, this guide will help you avoid common pitfalls and get the most out of your employee advocacy plan.

What You Can Learn From Google’s Digital Marketing Strategies

Imitating the digital marketing strategies of major players such as Google can improve the reach and success of your business. Discover Google's top strategies, including providing a free service, leveraging technology, and building brand recognition, to optimize your own digital efforts and become an authority in your market.

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What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Where To Start Marketing Your Business

Knowing where to start marketing your business in those early days can be tough. There are so many ways to market your service or product. How do you choose what the best option for you is? This article will outline some of the available marketing methods and discuss when they might be a good fit.

5 Reasons Why Your Content Isn't Converting

The main objective of any great piece of content really boils down to two things: it needs to engage your audience and help drive business. If your content does both these things consistently — mission accomplished. Unfortunately, a lot of companies miss the mark on this objective and are left with content that doesn't serve that purpose.

Long-Tail Keywords & Why You Should Use Them to Boost your SEO

Long-tail keywords are an SEO powerhouse! Using these keywords in your content can help you show up more frequently in search results because they mimic the way that people type and speak. In the long run, long-tail keywords could make your SEO efforts more effective.

Consistency vs. Voice & Tone: Translating Your Business’ Brand Across Social Media Platforms

Having a consistent voice for your business is crucial for branding. However, you can't expect to sound the same on Instagram as on LinkedIn. Learn how to create a consistent brand across multiple platforms in this article.

3 Key Features of Pizza Hut’s Marketing Strategy

There's a lot more to Pizza Hut's 64 years of success than just good pizza. Pizza Hut has great marketing and branding strategies that engage its customers and entertain its followers. Learn how to do the same with these key tips.

What You Can Learn from Amazon’s Successful Content Strategy

Amazon is one of the most well-known companies in the world. It's become recognizable thanks to a content strategy and business model that work. Curious about the Amazon method and how you can use this content strategy to grow your business?

Audience Personas & How to Create Content For Them

Knowing who your audience is is vital. By understanding your audience personas, you'll be able to create content specific to their needs for a greater return on investment (ROI).