Laurissa Cebryk
PRODUCT
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Born in the prairies, but raised by the ocean, Laurissa spent four years in Montréal and abroad obtaining a BA in Psychology and Behavioural Science before returning home to the coast. Now, she can be found traveling, surfing, hiking, running, or sipping good beer or wine while cozied up out of the rain. Born out of a love for adventure, the written word, and human connection, Laurissa uses content creation as a way to play with words in an engaging way and tell captivating stories.
Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.
Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.
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Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.
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Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.
Learn the six essential green flags to ensure your employee advocacy program's success. From brand alignment and engaging content creation to seamless platform training, these are the traits a good agency possesses.
Learn why sharing third-party content on your website is essential for SEO and how to do it effectively with these five tips, including being thorough, personalizing the content, and giving credit where it's due. Boost your brand and reputation by creating shareable content for your business, and book a call with the experts today!
Learn how to improve employee engagement and boost advocacy with these eight tips, including clear communication, data analysis, motivation, and social media presence. Discover ways to foster a productive and uplifting company culture by valuing your employees, reinforcing your brand, and listening to their feedback.
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Employee advocacy programs can be great for business, but they can also be a great thing for employees! If you want to get more employees involved with your employee advocacy program, make sure they know what’s in it for them. Here are six ways to do just that.
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If your social media strategy is lagging, there’s a newer, highly effective strategy businesses have started to utilize for social media: employee advocacy programs.
Employee advocacy can significantly benefit your business and your staff if executed well. When messaging comes from employees instead of companies, you can increase brand recognition and trust and convert more leads!
You’re likely aware of the employee brand ambassador stats (they’re good) — especially if you combine employee brand ambassadors and social media in an employee advocacy strategy.
Nearly every business has a digital marketing strategy in place and recognizes the power of social media. This blog post is designed to help you dive into and hone the science-gone-artform of social selling.
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Even if you haven't directly interacted with Shopify, you've likely purchased something from a website powered by them. What can we learn from this startup turned million-dollar enterprise? Read this post to see.
Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.
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Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.
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Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.
Knowing where to start marketing your business in those early days can be tough. There are so many ways to market your service or product. How do you choose what the best option for you is? This article will outline some of the available marketing methods and discuss when they might be a good fit.
The main objective of any great piece of content really boils down to two things: it needs to engage your audience and help drive business. If your content does both these things consistently — mission accomplished. Unfortunately, a lot of companies miss the mark on this objective and are left with content that doesn't serve that purpose.
Long-tail keywords are an SEO powerhouse! Using these keywords in your content can help you show up more frequently in search results because they mimic the way that people type and speak. In the long run, long-tail keywords could make your SEO efforts more effective.
Having a consistent voice for your business is crucial for branding. However, you can't expect to sound the same on Instagram as on LinkedIn. Learn how to create a consistent brand across multiple platforms in this article.
There's a lot more to Pizza Hut's 64 years of success than just good pizza. Pizza Hut has great marketing and branding strategies that engage its customers and entertain its followers. Learn how to do the same with these key tips.
Amazon is one of the most well-known companies in the world. It's become recognizable thanks to a content strategy and business model that work. Curious about the Amazon method and how you can use this content strategy to grow your business?
Knowing who your audience is is vital. By understanding your audience personas, you'll be able to create content specific to their needs for a greater return on investment (ROI).
Ghostit is the digital marketing agency your business needs to increase its online presence without lifting a finger.
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